#forwhatmatters: Fissler wins German Brand Award 2022
The premium cookware manufacturer is awarded the prestigious award in the category “Excellence in Brand Strategy and Creation - Brand Communication – 360° Campaign”.
Idar-Oberstein, June 13, 2022 Fissler has received the highly coveted German Brand Award for successful brand management for the second time. With its campaign “Premium Cookware. For what matters. Since 1845.”, the premium cookware manufacturer from Idar-Oberstein focuses on appreciation and value. The 360° campaign encompasses a cross-media communication mix including online, offline, out-of-home, and point-of-sale activities.
The German Design Council has awarded the campaign the German Brand Award in the category "Excellence in Brand Strategy and Creation - Brand Communication – 360° Campaign". This is Fissler's second win of this prestigious brand award, following their first in 2020. For the jury – comprised of independent, interdisciplinary experts from companies, academia, consulting firms, service providers, and agencies – factors such as target group relevance, degree of innovation, and the future viability of the brand management played a crucial role.
“For us, cooking means so much more than just preparing food. It’s about the special moments we share. Every single ingredient counts – the beauty and flavor of nature. The vitamins and nutrients that nourish our bodies, but also our hearts and souls. For us, crafting cookware is therefore about expressing our appreciation – for the cook, the food, and the people we cook for. The German Brand Award reinforces our belief that we can authentically and credibly convey this appreciation to our customers,” says Sebastian Hahn, Global Head of Brand & Marketing at Fissler.
The campaign is being realized in collaboration with Leagas Delaney, Hamburg, which has been Fissler's global lead agency since 2021. The current phase of the campaign, under the motto "The right pan for every application," focuses on the brand's pan expertise – all made in Germany.